Clean copy.
Before you ship.

Long, syllable-dense sentences are hard to read. Break them into shorter sentences that each make one point.

Em-dashes are a stylistic tell. Split the sentence at the break. Use a period, a semicolon, parentheses, or a new sentence. If the clauses genuinely belong together and a comma reads worse, write shorter sentences.

Reinforcement adverbs defend a claim instead of making it. Delete the word. If the sentence no longer reads right, the original claim was the problem — rewrite it, don't prop it up.

These patterns spend a clause denying a straw man or performing a reveal instead of making a claim. State the claim or consequence directly. Standalone importance announcements should explain what changes or why.

Non-inclusive terms can alienate readers. Replace them with neutral alternatives that name the same idea without relying on identity, ability, or historical power metaphors.

Redundant phrases pad copy with extra words that add no meaning. Replace them with the concise alternative, or delete the phrase entirely if the replacement is empty.

Passive voice often hides the actor and adds drag. Prefer naming who did the action unless the actor genuinely does not matter.

Clichés and overused phrases make copy feel generic and forgettable. Replace them with specific, concrete language that reflects your actual product or idea.

Starting several consecutive sentences with the same word creates a repetitive rhythm. Vary the sentence openings or combine related sentences to keep the reader engaged.

Filler words like "just" dilute your claim. Remove the word; if the sentence then feels too blunt, rewrite the surrounding copy instead of softening it.

Absolute adjectives already express an extreme. Intensifiers like "very" before them are redundant and weaken the claim. Remove the intensifier or replace the phrase with concrete evidence.

Too many -ly adverbs in one sentence make copy feel padded. Remove the adverb, replace it with a stronger verb or adjective, or add it to allowedAdverbs if it is essential.

Buzzword-heavy sentences make copy sound interchangeable. Replace abstract benefit nouns with the specific product behavior, customer outcome, or proof point.

Landing-page copy should be readable by a broad audience. Break long sentences, replace jargon, and front-load the point until the grade level drops.

Transformation cliches promise a feeling instead of a result. Replace them with the specific workflow, metric, or customer outcome the product changes.

Expletive openers like "there are" make copy indirect. Start with the actor, product, or benefit so the sentence lands faster.

Filter phrases announce a perspective or pad the sentence instead of making the point. Delete the phrase or rewrite the sentence so the claim stands on its own.

Future promises defer proof. Rewrite the claim around current behavior, concrete evidence, or a specific outcome already available.

Hedge words make claims sound uncertain. Remove the hedge or replace the sentence with a specific proof point. Words like "pretty" and "quite" can be intentional adjectives in some contexts; override hedges when that trade-off is too noisy for your copy.

Jargon makes copy sound generic. Replace it with the specific action, technical behavior, or customer outcome, or tune the phrase list for terms that are legitimate in your context.

LLM-speak uses padded, abstract phrases that sound authoritative without saying much. Replace them with direct verbs, concrete nouns, or delete them entirely.

Meaningless modifiers inflate a claim without adding evidence. Delete the modifier, replace it with a concrete detail, or opt out specific words such as "clearly" and "obviously" when they are part of your voice.

Non-inclusive terms can alienate readers. Replace them with neutral alternatives that name the same idea without relying on identity, ability, or historical power metaphors.

Nominalized phrases bury the action. Rewrite the phrase with a verb so the sentence says who does what.

Three or more nouns in a row create dense, hard-to-read compounds. Rewrite them with prepositions or verbs.

A count plus a placeholder noun ("three things", "5 things to know") spends its number on rhythm instead of meaning. Name the items in the heading, or drop the count and state the claim.

Sentences packed with conjunctions are often run-ons or nested too deeply. Break them into shorter sentences so each point stands on its own.

Repeating the same adverb throughout a passage weakens copy and reads as filler. Replace the adverb with a stronger verb or adjective, cut it, or add it to allowedAdverbs if it is essential.

Passive voice often hides the actor and adds drag. Prefer naming who did the action unless the actor genuinely does not matter.

Pronoun-led claims make the reader infer the subject. Name the feature, product, or user action that creates the outcome.

Stacked qualifiers dilute the claim and feel hedged. Keep the strongest qualifier or replace the phrase with concrete evidence.

Redundant pairs repeat the same idea twice. Keep the stronger word or replace the phrase with a more specific claim.

Stacked adjectives make copy feel generic. Keep the one descriptor that earns its place or replace the phrase with concrete evidence.

Superlative claims need proof. Replace broad market-positioning words with evidence, scope, or a concrete product behavior.

Comparative words like "better" or "faster" only persuade when the reader knows what is being compared. Add "than" and a concrete baseline, or rephrase with a specific metric.

Vague quantifiers make claims hard to evaluate. Replace them with a number, range, or concrete scope when precision matters.

Hedged modal claims sound tentative. Replace them with the outcome, capability, or proof you can stand behind.

Weak verbs like "make" and "do" hide the real action. Replace them with specific verbs that tell the reader exactly what happens.

Long, clause-heavy sentences are harder to read. Split them into shorter sentences that each make one point.